This was an advertising campaign project for my 3002 class, where my team and I designed three ads for Velveeta cheese. My classmate is better at design, while I'm more into illustration, so I took on the role of creating the illustrations. I thought it would be really cute to add tiny characters to the packaging. My idea was that customers could imagine themselves inside the Velveeta box, happily enjoying the cheese. So, I turned the box into different little scenes—a shopping shelf, a house, and even a tiny world where mice are cooking, eating, or shopping for cheese.